GoGourmet
The brief: To develop a brand language and subsequently packaging and communication for GoGourmet, a Jubilant Consumer venture that provides fresh and unprocessed, easy-to-consume food and beverages for dine-in and delivery across NCR.
We set a guideline for grids, typography, colours, and photography which would resonate with the brand’s values of fresh, high-quality, clean, delicious and convenient food.
Shiv Ahuja set the ball rolling by making our mood-board come to life in pictures.
The same principles were applied to brand a variety of products.
We also applied this new style to social media content.
And to a website.
We created in-store graphics for GoGourmet’s ever expanding footprint.
Many marketing and promotional creatives for vouchers, menus, standees, LED communication, easels and more were also created.