Holy Smoke

The brief: To create a logo, menu and press kit for a new restaurant that was all about meat. The choicest of cuts, smoked and prepared meticulously.

LWD - Holy Smoke logo

As we created mood boards and the decor started shaping up, the concept grew more and more sinister. There were elements of a butchery in the interiors which inspired the logo – cleavers. On the stationery, these cleavers were silver foiled to look like real blades.

LWD - Holy Smoke

The press-kit was similar in its tone. A CD, a box and a range of their in-house products were sent to prospective guests.

LWD - Holy Smoke press kit

The menu was designed with smoke in the background using the identities colour palette.

LWD - Holy Smoke