NIMAI

The brief: To create user interface for NIMAI, an e-commerce platform and store that curates and retails contemporary Indian jewellery artists.

 

We needed the interface to highlight the fabulous jewellery pieces and not clash with it. At the same time, the website needed to capture the spirit of NIMAI – handcrafted, artisanal and ‘made in India’ but still contemporary.

More at www.shopnimai.com