The brief: To create an identity and user interface for an app that curates and lists anything and everything to do with kids.

LWD - Mumpa Identity and User Interface for App

The logo form was a representation of the target audience; parents with young kids and the colour a mix of blue and pink, signifying all kids. The app provided information on everything from products to classes, designers to bakers, events and more. The app also had incentive features and a forum for interaction amongst the parent community.

LWD - Mumpa