Samprash Foods

The brief: To create an identity and website for a dairy processing plant that manufactures, procures and markets a growing and diverse range of dairy ingredients.

We explored the idea of high quality packaged products, with nutritious wholesome good energy (spark) within. The logo colour was cool, signifying hygiene. The form was rounded, signifying safety and trust and the white spark within brought the identity to life. It gave the logo movement and showed that the heart of every ingredient that Samprash provides is pure.

The stationery was clean and corporate with identity highlighted – giving it more life/vibrance than conventional corporate stationery.

The website reflected the same values and qualities. It was designed keeping in mind that the brand may develop a consumer face in the near future.