LaCarne Cuts

The brief: To design retail packaging for premium frozen processed meat products. We not only needed to create a template that helped the buyer easily distinguish between the various types of meat but also between various different types of sausages, ham, salami and tikkas.

We not only needed to create a template that helped the buyer easily distinguish between the various types of meat but also between various different types of sausages, ham, salami and tikkas.

The chosen route was image-based. We oversaw the photography which was shot by Karishma Bedi and styled by Pooja Dev.