Pure Home + Living

The brief: Pure Home + Living a unit of DLF Brands sells home decor, serve-ware, furniture and other lifestyle products, both online and in stores across India.

We were asked to create social media content, catalogues, packaging, sales & marketing communication and some identities for their sub brands.

A combination of mood, product and retail shots were used for social media to talk about the features, availability and abundance that is Pure Home + Living.

For video content we art-directed reels that were shot by Steve from Subcritical Productions, styled by Adhira from Lumos Studios and made possible by Ankita.

The content reflected the seasons and collection, for example these were generated for Diwali.

Simultaneously various product labels, boxes and carry bags were re-designed from the original orange and brown aesthetic to a more neutral and premium one.

We also designed an identity for Pure Bloom….

…and an identity, website, vouchers and communication for Pure Life, their loyalty program.

Catalogues were created for every fresh product drop.

Sale collateral in various formats was made for the offline and online store .