The brief: Janavi a globally acclaimed cashmere brand weaves together impeccable craftsmanship and supreme quality. We were asked to create an invitation and then consequent social media content for the launch of Janavi Pink, a limited edition shawl designed as an ode to Jaipur. The proceeds from the sale of this range went towards spreading awareness for Breast Cancer. The launch took place both online and at Rajmahal Palace.

The launch campaign was supported by in-room communication, the key card at the Hotel and the tag itself.