The brief: To rebrand VTY (Very Truly Yours), one of the leading PR companies in India as ‘longform’. The brand re-positioned itself to include a more in-depth and extensive set of services designed to delve deeper into the act of storytelling for their clients.

The typeface was like a hand-written signature which communicated that their services would be customised and unique to each client.

For their launch we developed a diary in association with @regularisfine which sparked thoughts and also enabled the user to write in ‘longform’.

The giveaway at the launch event also contained a set of stamp-stickers that depicted a variety of initiatives and associations that were involved in.