Little West Street

The brief: To create an identity and website for an e-commerce brand, based in New Jersey that sells bedding for children. We were asked to capture the feeling that one associated with an elite and elegant home while retaining a homely, child-centric vibe.

LWD - Little West Street Logo

A chirpy mascot was created to engage with the customers for future communication. The mascot was placed in many festive modes and significant life events…

LWD - Little West Street

LWD - Little West Street stationery

The website entailed a highly detailed interface that included three layers of categorisation of products, an in-depth user profile, a gifting system that can be used on and offline, an option to customise the products over and above the usual technicalities associated with ecommerce.

LWD - Little West Street website

For more visit.

Gift cards, tags and boxes were designed in-line with target audience.

LWD - Little West Street Cards LWD - Little West Street Catalogue