The brief: To create an identity and website for Chokhri a feminist organisation whose goal is to start a conversation and collate crowd-sourced data to bring about positive social reform.

We developed a series of icons derived from the Chokhri identity to represent the issues that plague women the most.

They were then used as location pins on a micro-site where users can drop a pin to speak up anonymously about their experience.

Chokhri also launched a capsule collection of graphic t-shirts that featured words that are derogatory to women. The aim of this campaign was to stress upon the difference between the social implication of those words and their semantics. We created a no-nonsense e-commerce layout to help the concept shine.

We also design social media posts for Chokhri both in the form of hard data as well more tongue in cheek memes.

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