To Be Healthy

The brief: To tweak the identity and then design new packaging to do justice to the revised premium positioning of the brand.

We were asked to maintain the form and overall structure of the previous TBH logo to maintain recall while refreshing it to match the new positioning.

As the concept to vacccum-fried chips was new when these chips originally launched, we needed to find a way to show what the product looked like to dispel some of the mistrust.