Foundation for Universal Responsibility of His Holiness the Dalai Lama

The brief: To manage the Foundation’s communications across social media, event collateral and emailers.

Established in 1990 by His Holiness the Fourteenth Dalai Lama with a portion of the funds awarded to Him for the 1989 Nobel Peace Prize, the Foundation advances the values of universal responsibility.

We began working with them in 2021 by creating a scalable homepage for the Foundation’s existing website, establishing a framework for the programmes, fellowships and events to follow.

We then went on to design communications for annual, monthly and weekly programmes, ranging from teachings and quotes to film festivals.

We also designed a digital interface for an online photographic exhibition tracing the life of His Holiness the Dalai Lama, alongside its physical counterpart.

For Gurukul, the Foundation’s annual programme inviting university students and recent graduates from across India to experience Tibetan culture and community life in Dharamsala, we create a fresh set of promotional materials each year to introduce the programme and invite applications.

We also operate their Instagram, Facebook, X and LinkedIn accounts.

Emailers range from announcements about lectures, teachings, workshops, exhibitions and special screenings.

A glimpse into an annual report that documents the year’s happenings.

We also put together an annual call for fellowships, now in their sixth year.