Native Roots

The brief: Native Roots offers a natural, clean way to fuel fitness enthusiasts and those with active lifestyles, using millets and other nutrient-dense ingredients. Our task was to create packaging and communication that reflect both their commitment to energy-boosting nutrition and their connection to traditional, native food practices and ingredients.

The packaging design, which had to be adaptable to pouches and boxesfeatures illustrations of the product’s key ingredients arranged in a Rangoli-style formation. The circular placement evokes a sense of dynamic energy and a subtle explosion of energy, flavour and nourishment.