OG Mushrooms

The brief: To create packaging and sales collateral for the ‘the tastiest toppings in town’, OG Mushrooms, India’s first smoked Mushrooms. The product comes in two variants, Original and Smoked. The aesthetic had to be bold, fun, gourmet and subtly inspired by the 90s.

The brand language was continued in brochures, which explained the products usage and flavour profile in detail.

We also created a phase-wise social media strategy and some content to (initially) inform both the B2C and B2B audiences that the Mushrooms are available at various restaurants across the country and then how to use the product at home.

A photo and reel shoot was art directed to keep the brand language strong. Our vision was expanded upon and brought to life by Subcritical Productions and Kanika Thukral, who styled.

We also created recipe cards, standees and whatever else the brand continues to require for communication.